The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Applications
Points: 25.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Livestream
Points: 25.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer
Category: Social Engagement / User-Generated Content
Points: 25.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Cinematography / Single
Points: 25.0
We Rise
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Cinematography / Campaign
Points: 25.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers
Category: Craft / Writing - Campaign
Points: 25.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Feature Length / Narrative & Documentary
Points: 15.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Live Webcast
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Online Films & Video / Long Form - Single
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft / Use of Visuals
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Influencer Marketing / Multi-Channel
Points: 15.0
We Rise
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Writing / Campaign
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Film / Health & Wellness
Points: 15.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers
Category: Broadcast / Campaign
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Visual & Audio Craft / Music
Points: 15.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Creative Use of Data / Targeting
Points: 15.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Digital Design
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity
Category: Craft / Animation
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Long Form Video / Single
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Long Form Video / Single
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Long Form Video / Single
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Online Films & Video / Long Form - Single
Points: 10.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Utility
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond
Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree
Category: Social Channel
Points: 10.0
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena
Category: Livestream
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Community Building
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Community Building
Points: 10.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Direction / Single
Points: 10.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 10.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Out of Home / Billboards & Transit
Points: 10.0
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity
Category: Creative Effectiveness / Multi-Country or Global
Points: 10.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Websites / Utility
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Online Video / Online-only Video - Single
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Writing
Points: 10.0
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi
Category: Promotional / Collateral Items
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Moving Image / Single
Points: 2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
IAG
Title:
Safety Hub
Category:
Applications
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Livestream
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Right To Play
Title:
Anthem
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Writing / Campaign
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
IAG
Title:
Safety Hub
Category:
Utility
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Social Channel
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Livestream
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Right To Play
Title:
Anthem
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Right To Play
Title:
Anthem
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
Spark New Zealand
Title:
Kupu
Category:
Digital Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Moving Image / Single
Award:
2019 Design Merit Award
Points:
2.0
